We explored some great examples of authors who have made social media a powerful part of their social media strategy, such as:
Tessa Dare, who has become an influencer on Tiktok with her funny and engaging videos. She's even sponsored by Sandals Resorts now.
Rainbow Rowell, who levers visuals, including fan art, to build a vibrant and robust Instagram following.
Jen DeLuca, whose authentic and vulnerable Twitter posts led me to purchase her charming Renaissance Faire themed book series.
Lexi Blake, whose use of an exclusive and private and a public Facebook Group builds super fans for her traditionally and self-published novels.
Alexa Donne, whose Youtube How-To Videos are a must watch for authors.
We covered these case studies and so many more as we explored how social media can be an important part of a strong marketing plan.
There is no doubt in my mind that our seasoned romance writers will soon be taking social media by storm! I've already had several folks reach out and connect with me on social media!